Recipients of the Milton M. Hill Quality Award must meet or exceed Atlas standards in all quality criteria, from customer satisfaction ratings and weight estimating accuracy to claims ratios, safety points and warehouse ratings. To even be considered for this award, an agent must first receive the Hauling Excellence Award. Winter Moving & Storage is a fourteen-time winner of this award (2001, 2004-2016).

While Atlas recognizes outstanding achievement, this award is reserved for those select few that genuinely rank as the best of the best.